Location. Location. Location. It's
marketing 101 but what professor X may not have mentioned is the inside
of the business counts too. A business can be on the busiest street in a
metropolitan area but fail on decor--the one thing that captures the
psyche of customers and employees at first glance. If you are a business
owner here are some things to keep in mind. If you are an employee,
mention this at your next staff meeting. If you are a customer, make a
suggestion if convenient.
Make a Splash - Color is powerful and can affect people mentally and physically. Choose wall and accessory colors that reflect your industry. If you are in a conservative industry such as banking or medicine, it's best to choose wall shades of whites, beige or even mint.
Furnish With Taste - Bub-bye vinyl! Keep it simple,
but keep it modern. Maintain the same style of furniture throughout the entire
space. Mixed matched furniture looks out of place and confusing.
In this era, businesses are always closing and furniture is being
liquidated. For inexpensive, modern furniture check IKEA Workspace.
Art Saavy - Art work and sheet rock are typically best friends but let's do something a little different. Add medium sized abstract sculptures to your floor space. Place shadow boxes and other framed art to your walls, tables and desks. Allow the art to reflect the culture of your business. Local artists are always seeking exposure. Display their most attractive pieces in your space. You receive free art and the artist receives free publicity.Breathe Friendly - Fresh, green, lush plant life adds life to a space and fills the room with cleaner air. It also improves your health and your mood. Find low maintenance foliage and place on desks, half walls and tables. If you have the space and natural lighting, add floor plants.
Minimalism - Clutter is the enemy. If you love stress, keep the mess. Reducing the clutter on desks gives way to a free mind and better mood. A picture frame, plant, computer and phone are enough. Anything else is unnecessary. Leave the stapler, Post-It pop-up dispenser, bowl of candy, files and binders in the desk drawers. You know where they are :)